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The group’s new Zara will be built in the form of a ‘flat’, and will open its doors on one of the floors of its Serrano Street shop as an innovative space that will include a premium selection of Zara and Zara Home items. It will also include a high fashion café for customers to eat in between purchases.
El Apartamento is a project with which the brand debuted in A Coruña at the end of 2023, and later in Paris, and which will now have a new location in which to enjoy its fashion café with a snack or a sophisticated breakfast. This opening is scheduled for the first quarter of 2025, with a functional and multifaceted design.
The key to ‘Zara’s Apartment‘ is to create a space that fuses fashion with gastronomy, fostering a shopping experience that transcends the industry. In fact, both in A Coruña and Paris, this architectural concept inspired by each of the cities where it is installed, and its experiential value, have been a success; both for its design and for the products and spaces such as its cafeteria.
