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The pop-up café was installed at the end of May in the Pyrenees Tower to celebrate the opening of the new Zara shops in Athens. The aim of this action was to pay homage to the local gastronomic culture with products such as Koulouri, coffee and Greek delicacies, which were presented to visitors.
The Madrid studio Wozere was in charge of developing the whole concept, the graphic system, the creative direction, the production, the scenography and the culinary offer in the middle of a kind of contemporary kiosk dressed in white and electric blue.
Although it only lasted two days, the pop-up was thus precisely designed to serve an extended sensory and immersive in-store experience with coffees, traditional Greek dishes and sesame cakes; as well as an outdoor stand that extended the whole concept of welcoming and celebrating Zara‘s fashion and culture.
