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Influencers have found in the food business a real vein with which to develop business projects beyond social networks. Youtubers Logan Paul and KSI, with almost 50 million subscribers between their channels, launched a brand of caffeine-free beverages called Prime just a year ago. During these months it has been consolidated with an overwhelming success in sales, to the point of reaching one billion bottles sold.
This will translate into annual sales in the United States of more than 1.2 billion dollars. A figure that will increase, as it is starting to distribute the drink in other countries, such as the recent agreement signed with Grupo Varma to sell its products in Spain. Recently, Ibai Llanos became a brand ambassador, which will surely boost sales in our country.
To celebrate this record, Logan Paul and KSI’s brand prepared special pop ups in New York and London with immersive experiences that will include paintings, sculptures and prizes for visitors. It also organized a raffle with a 24-karat gold Prime bottle valued at half a million dollars.
You can check on their website where to buy their products.