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Working in the restaurant industry seems to have become the biggest marketing or PR strategy within stardom. This year alone, we’ve seen Ben Affleck at Dunkin’ drive-thru, Vanderpump Rules’ Ariana Madix taking a shift at Raising Cane’s, Lana Del Rey serving breakfast at Waffle House and even Ed Sheeran delivering hot dogs at The Wieners Circle in Chicago.
A controversial and enigmatic gastronomic trend that celebrities are worshipping, gaining more and more followers as if it were a social experiment of the elite.
Following in this wake or latent fashion, David Letterman was spotted working at the Hy-Vee supermarket chain. The Emmy-winning TV host took it upon himself during his exclusive workday to carry groceries and stock shelves at the store in Des Moines, Iowa, his hometown. The real reason? No one knows.
Lana del Rey‘s stellar appearance at Waffle House (Alabama) was also shrouded in mystery. In one video, the singer could be seen wearing the standard Waffle House employee uniform, including a name tag, as she served customers behind the counter, creating a scene that could have been set to ‘Summertime Sadness’ in the background.
FROM POP TO ROYALTY
The trend has even been adopted by Prince William. The heir to the British throne partnered with YouTube’s Sorted Food to deliver veggie burgers in a food truck to support ‘a sustainable cause’. Meanwhile, his totally unsuspecting customers shared on social media that they were ‘speechless’, questioning whether it had all just been a dream.
The latest personality from the celebrity community to star in another gastronomic episode in this same setting was Ed Sheeran. The British star revved up his fandom at The Wieners Circle, handing out hot dogs at this iconic stand located on the north side of Chicago that serves street food accompanied by insults.
An action of about 10 minutes in which Sheeran managed to frantically distribute about 100 puppies. That yes, without following the trail of ‘mistreatment’ that is part of its identity and appeal, leaving the insults for the rest of the staff. And all this just hours before giving a concert in front of 73,000 spectators at Soldier Field.
Actually, in general terms, it has been quite ironic and disconcerting for the public to see celebrities ‘disguised’ as fast food waiters or grocery store clerks due to their high position in the system and the social pyramid. Is this all just a coincidence or a massive marketing strategy to playfully promote a brand?
