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Many may not know what Volkswagen‘s flagship product really is. The real engine of its business model is German currywurst sausages, which nowadays seem to have become much more resistant than its cars.
The German carmaker would glimpse this latent reality in a works council report in which it reported that its currywurst had become the company’s best-selling product by 2024. Introduced in 1973, its sausages are produced by the company’s own butchers in its so-called service factory, considered so important to the company’s operation that it is branded Volkswagen Originalteil – an original part – and has its own part number: 199 398 500 A.
Volkswagen, whose restructuring plans will result in some 35,000 job cuts between now and 2030, along with a 30 per cent drop in annual net profit last year, has thus experienced this unexpected boom in its sausages in parallel. With 8.5 million sold in the canteens of its workplaces, in the Wolfsburg stadium -where its headquarters are located- and in supermarkets in selected regions, it could further increase its popularity following this news.
