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After almost five years of setting milestones at the national level, VICIO plans to expand next year by opening 12 stores and its first international outlet in Portugal. It will be able to manage all this thanks to the turnover it has achieved this year, which it expects to close with a turnover of 55 million euros, consolidating the company as the fastest-growing player in Spain.
The brand also expects to end the year with a total of 30 establishments, of which six are physical restaurants. With this hybrid retail network, the company will have managed to sell more than 2,400,000 burgers by 2024 alone, bringing the total number of burgers the company has sold since its opening to 8 million.
Aleix Puig, co-founder and president of the company, added: “As a company we have started to create great campaigns that increase our brand awareness even more, such as being the main sponsor of La Velada del Año IV, which is the biggest action we have done so far. These actions are carried out because at VICIO we know who our customers are, what they are like and what they like, and that’s why we know in which spaces we can connect with them”.
VICIO’s fifth anniversary previews
By 2025, the company plans to open more than 12 new locations, including new cities such as Murcia, Bilbao and San Sebastian, among others. In addition, VICIO will continue to expand its presence in Madrid and Barcelona with new restaurants, starting with the first two openings in January in Barcelona: one in Calle Pelayo, 1 and another in the Glòries shopping center (Av. Diagonal, 208), which is the company’s first foray into large shopping centers.
To drive its growth in retail and its hybrid restaurant model, the company plans to invest 12.5 million euros by 2025, with a forecast turnover of 72 million euros by the end of next year.
By 2030, VICIO aims to have an even split in turnover, with 50% coming from delivery and 50% from retail, consolidating its diversified and sustainable business model.
