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VICIO and MILFSHAKES have just made advertising history with their disruptive campaign that recreated a mock trial. It all started with the publication of a video of Nil Ojeda in which he asked for support from his community for ‘his first trial’. A sequence that captivated his online community to continue in real life in a trial at the illustrious Barcelona Bar Association.
‘We have always been motivated to do things like no one else has ever done them before. We love to break with the schemes and make unique and innovative campaigns, that no one expects and that’s what we wanted to do this time’, declares Aleix Puig, co-founder and president of VICIO.
VICIO x MILFSHAKES on trial
For his part, the content creator and founder of MILFSHAKES added: ‘There was no brand that fit our values better than VICIO. When I came up with the idea for the campaign, I knew VICIO was the perfect brand to represent it. I couldn’t imagine it with anyone else. As soon as I proposed it to Aleix, his answer was a resounding yes’.
The mock trial, which took place on February 4, and which we had the opportunity to attend, began with an analysis of the menu by the judge. There, his defendants had to defend him through a lawyer, and their own statements, for having ‘plagiarized’ it. Ben Yart even intervened to represent the defendants, after his lawyer resigned on the spot. Finally, after tasting the entire menu, and seeing all the elements that compose it, the judge passed sentence: ‘condemned by the judge and the popular jury “To make a burger like this every year!”.
On the other hand, a promotional spot has been released, inspired by the vintage aesthetics of the 60’s, starring a ‘classic American’ family. In it, the characters of H***Y MILF SHAKES appear as cartoons, to continue with another sequence in which the children taste the menu and complain about the spiciness, reaffirming that it is a menu for adults only.
Within the anti-child menu
All these actions have become the best excuse to present HY v MILFSHAKES, the menu consisting of a hot burger, beef or chicken, accompanied by a mini tres leches shake, pocket fries, drink and a collectible figurine. VICIO aims to demonstrate that HY v MILFSHAKES is an experience created exclusively for an adult audience: too spicy, too premium and too much fun for kids to eat.
The new VICIO x MILFSHAKES box will be available until March 14 in its 31 stores throughout the country, as well as in its ecommerce and Glovo.
