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VICIO marks a new milestone with the opening of its second restaurant in the capital city, dressed in its iconic New York-influenced avant-garde aesthetic. Illuminated by red neon lights, the restaurant has a capacity for 130 diners who will now be able to live in situ its ‘addictive experience’ fused with its vibrant architectural vocabulary.
Lovers of the leading national food delivery company will be able to enjoy VICIO’s iconic burgers from this new restaurant that joins the revolution of the fast food scene in the capital; following in the footsteps of its first flagship in Almagro less than a year ago.
This new establishment adds to the collection of restaurants that the company owns between Madrid and Barcelona, in addition to having 27 premises dedicated exclusively to delivery and take away. Although this is only the beginning, as VICIO plans to open up to 15 physical spaces like the one in Bravo Murillo throughout 2024.
Space and proposal
Under the guidance of the interior design studio External Reference, led by architect Carmelo Zappulla, VICIO transforms any premises into an object of desire. This new space marks the beginning of a casual, fresh and innovative proposal, approaching the Quick Service Restaurant concept and aligning itself with the recent flagships in Madrid and Barcelona, as well as with its revolutionary corporate offices signed by the studio.
Inside the restaurant, the use of the red and black pattern, distinctive of the brand, runs through the entire space implemented through mosaic compositions that guide the customers’ journey through the interior.
The menu remains faithful to its original proposal, highlighting the classic Cheeseburger, its Truffled version and the gluten-free VICIO Originals. Of course, there is also a variety of fries and a delicious Nutella Cheesecake or Oreo Tiramisu.
