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For the fifth consecutive year, one of the most successful campaigns of the burgers chain returns with which to recover from the ‘VICIOUSNESS‘ of the Christmas holidays. How? With a pack that includes a menu and a blanket designed together with the most ironic streetwear brand of the national scene, SSSTUFFF.
Continuing with the tradition of every year, this January 1st, its hangover cure kit with which to combat the sordid hangover of New Year’s Eve, surprises with an extra long blanket that evokes a VICIO ticket with which to disguise the effects of an intense night.
Under the slogan, “if you can’t handle your hangover, go to bed with it”, the goal is clear: ‘after eating your VICIO pack on the day of your hangover, the only thing you have to do is lie down and do nothing’.
Since its first launch in 2021, VICIO’s ‘Hangover Cure‘ has become a ritual with which to open the year with fast food in the best possible way. In 2024, the brand broke records and managed to sell more than 20,000 burgers in less than 12 hours, demonstrating its great influence and impact on the industry.
The kit to cure this year’s hangover -which includes a burger, chips, a drink and the limited edition blanket- will be available for delivery through Glovo and ecommerce vicio.com, while stocks last.
