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The snarkiest fast food chain on the scene today has become a plant-based fast food revolution, envisioning that fast food can also be ethical and sustainable. Having already set that milestone, Charli’es Told Me So wanted to take the fun to the next level with a new potato ice cream in collaboration with Mike Tyson.
The iconic boxer teamed up with the brand to subvert the world of ice cream with an innovative cassava-based flavour with strawberries and Oreo biscuits, and a Mike’s Bites topping. In other words, Tyson’s ‘chocolate ear’, which is presented as a humorous nod to Mike’s famous bout with Evander Holyfield.
‘Charlie’s is about flipping the script, whether it’s about fast food, second chances or what people expect from plant-based eating,’ Tyson said in a statement. ‘I’ve been passionate about plant-based living for years, and bringing ‘Mike’s Bites’ to this release is the perfect way to celebrate a brand that’s all about doing things differently.’
Unfortunately, to get a taste of Mike Tyson’s Mr. Fluff Head ice cream you’ll have to travel to some of his Los Angeles locations.