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If a few weeks ago it was announced that Kate Moss was going to be the creative director of the new Diet Coke Break by Kate Moss campaign for Diet Coke Light, now the supermodel has just released the latest film belonging to the campaign entitled Runaway, in which she reinterprets the mythical 11:30 am ad.
In the video, the model is on a film set preparing a campaign and, at 11:30 am, the Coca Cola break comes on. Then Moss stops to enjoy a Diet Coke and, with a clear reference to the 90’s ad with the muscular worker drinking the soft drink, Moss is inspired by the chains to materialize the ad campaign. And all with a new version of the tune that was used in the 90s: the song I Just Want to Make Love to You, performed by Etta James. In the new Kate Moss ad, the song is sung by Josephine De La Baume.
You can see the campaign here:
Kate Moss Diet Coke Break Collection
In addition, the brand has also launched a limited edition of cans redesigned by Kate Moss for this occasion. There are four different designs that reference 1994 and The Break; 1997 and 11:30 Appointment; 2013 and Gardener; and 2023 and Runaway.