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It’s been almost three years since Katy Perry released her last studio album (although she has just announced that she will re-release a special edition of her first three albums to mark the 15th anniversary of her debut). Since then, the singer has been more focused on her advertising and business commitments. Because Katy has become a real business woman. In addition to starring in major campaigns such as Just Eat, the American has her own line of shoes, jewelry and even her own brand of drink. The latter is called De Soi and is a sparkling non-alcoholic aperitif drink.
She launched it in early 2022 with her friend Morgan McLachlan. It is a range of non-alcoholic snacks made with natural adaptogens. The idea came about because the founders wanted a drink that was “bubbly and delicious, but didn’t get in the way of early mornings and late nights; that was really fun and allowed us to feel present and engaged while taking charge. And that it also combined our passion for plants and healthy ingredients,” they say on the website.
Singer toasts without alcohol
Until now De Soi had three flavors: Golden Hour, with citrus and lemongrass; Champignon Dreams, with strawberries and grapefruit; and Purple Lune, with blackberry nectar, vanilla oak and rose petals”. This week they have released a fourth variety called Très Rosé, which the brand explains is a bold, balanced summer drink with notes of tart raspberry and soft, earthy rooibos. This one does include adaptogens, such as lion’s mane and saffron, to “improve mood without alcohol”.
In a recent interview for People magazine, Katy Perry has defined this new flavor as “a tart raspberry or lychee”. The price of the 4-pack of cans is 25 dollars. Although for the moment this brand still does not ship to Spain, in other countries such as Andorra, France or Italy you can order packs of 12 cans of the three old flavors for 65.95 € (to Andorra).
