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Leo Messi is once again getting involved in the gastronomic sector, this time with Hard Rock International, the brand for which he is a global ambassador. His new collaboration consists of the launch of the first Messi Kids Menu, designed especially for the little ones. Called The Hard Rock Messi Kids Menu, it will be available in some Hard Rock Cafés in different parts of the world, as well as in many other Hotels & Casinos.
On the footballer’s menu there will be options such as the Messi X Burger, the Messi Golden Chicken Sandwich and other options for children, always with a special nod to the international sports icon in the form of a complimentary mini golden soccer ball, a collectible poster, some activity sheets and even stickers with each meal.
“As a father of three, I have always had a special connection with children. Now with Hard Rock we will launch the new kids’ menu, which will offer families a variety of delicious meals and a fun dining experience,” Messi explained in the launch statement.
Also other products and experiences
In addition, fans will also be able to take home some of Messi’s magic through a new collection of Hard Rock X Messi 3.0 products for both kids and adults. The special pack includes a kids’ version of the iconic Messi Chef Jacket and a special mini soccer ball, available at selected Rock Shops. These are also charity products, as a portion of the proceeds from sales will be donated to children’s charities around the world through the Hard Rock Heals Foundation.
The collaboration with Hard Rock does not end here, as the well-known hotel chain has also created a 360 digital experience around Leo Messi himself, this time through Artificial Intelligence. Users will be able to scan a QR code and see the soccer player eating a burger or greeting his fans.
We will be watching to see if it will soon be available at the Hard Rock stores in Spain.
