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Jacquemus is always on the move and innovating with different actions. A few months ago it premiered its Café Fleurs concept in Paris, and now it is taking this gastronomic pop up all over the world. Its latest stop has been in Seoul, where it will only be there for 10 days, until 29 October.
Designer Simon Porte’s brand Jacquemus has landed directly in the Seongsu-dong neighbourhood, one of the most popular and trendiest in the Korean capital, through a 2,000 square metre space in the shape of its iconic Bambimou bag. Inside, it will house a café where visitors will be able to choose from eight different drinks available on the menu, providing a sensory journey for customers.
In this innovative pop up, visitors can also enjoy the accessories of the brand’s Autumn 2023 “Le Chouchou” collection, whose campaign stars Gigi Hadid and where cherries play a major role in the designs. In addition, the shop also functions as a florist’s shop with bouquets of white Lisianthus. The pop up is open to the public from 11am to 8pm.
Where? At 01-1, Yeonmujang-gil, Seongdong-gu, Seoul – Republic of Korea