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In addition to being a successful singer, actress and producer, Jennifer Lopez is also a businesswoman, and she’s doing quite well. She already has several clothing and cosmetics lines, and now a cocktail brand owned by Jennifer Lopez (along with Kent Austin and Jenna Fagnan, and her manager and business partner, Benny Medina) has just been launched. It’s called Delola, and they’re spritzes that promise to be the next summer drinks. We reveal all the details below.
The name of the brand founded by JLo refers to one of the singer’s nicknames: Lola. On why such a product, Lopez said she loves to have fun and relax with friends, “but I had never found a drink that was right for me. I was looking for something that I could enjoy and that would suit my reflective way of living life. When I couldn’t find it, I decided to create Delola.
At the moment, DeLola has launched with three delicious cocktails that are ready to drink. They are also low in calories and are made with natural botanicals. In terms of alcohol content, they have approximately the same amount of alcohol as a glass of wine. In this regard, the singer explained that her goals were always to include “better ingredients, better taste and fewer calories than traditional cocktails”. And that the result would be a product that was “easy, fun, fresh and delicious. Just pour over a glass with ice and enjoy,” she added in the statement.
The flavours chosen by the brand are Bella Berry Sprtiz, made with berries, hibiscus and premium vodka; Paloma Rosa Spritz, with grapefruit, elderflower and premium tequila; and L’Orange Sprtiz, with orange, passion fruit and premium amaro. Delola is starting to be distributed in the United States, and is not yet available in Spain. As for the suggested retail price, according to the press release, Jennifer Lopez’s cocktails will be sold in two bottle formats, 750 ml and 357 ml, with suggested retail prices of €21 and €11, respectively.