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The fast food sector has established itself as one of the favorite options for millions of people around the world. A rising consumption trend that has been reflected in its value, which has skyrocketed in recent years to meet the demands of society.
Statista has been the platform that has made available to users the official statistics of this paradigm fueled by large doses of calories. A study that glimpses how McDonald’s has risen Golden Arches to the top, positioning itself as the most valuable fast food brand in the universe. Its estimated value? about 191 billion U.S. dollars in 2023. Meanwhile, this same year, Starbucks’ brand value has risen to approximately US$61.5 billion.
In Spain alone, around 32% of the population admits to going to fast food restaurants, a proportion that approaches 40% in the case of U.S. adults, which in absolute terms translates into no less than almost 85 million people. And this is not confined to Western culture. In Asian countries such as Singapore, McDonald’s, Domino’s and other similar chains are the third most popular choice of their citizens when they want to dine out. But why are they so popular? Convenience, speed of service and low prices, among others, are the main reasons for their widespread popularity,’ reports Statista.
McDonald’s global expansion continued in 2023 with the addition of 1,547 new restaurants worldwide. In that year, France stood out as the European region with the most McDonald’s outlets. As expected, the United States was the region with the largest number of McDonald’s chains worldwide, with more than 13,000 outlets.
After McDonald’s and Starbucks, the statistics show a list of the following chains, depending on their value: KFC, Chipotle, Subway, Domino’s Pizza, Pizza Hut, Taco Bell, Burger King and Chick-Fil-A.
