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The Rochambeau club, more than a brand, is an aspirational lifestyle to which a whole community of like-minded people belong, united by its powerful internet marketing, campaigns, fashion lines, tournaments and IRL events.
Now, the London-based brand debuts its first house rosé titled ‘Racquet Rosé‘, to be savored off the court. A new liquid expression crafted by Alexis Cornu as ‘Côtes-de-Provence AOP’ with a blend of Syrah, Cinsault, Grenache Noir and Roelle, it exudes a fresh taste with notes of white peach and citrus.
In visual and conceptual sync with the brand’s identity, the ‘Racquet’ campaign evokes a fictional tennis club in homage to the great tennis clubs and continental hotels of the past.
In addition, The Rochambeau Club aims to bring ‘a little corner of the French Riviera’ to the British capital with daily rosé tastings and limited edition items from the club’s archives.
The Racquet rosé -both in 75cl and Magnum format- are already available on its website, as well as in selected restaurants and bars.
