Click here to read the Spanish version.
The popcorn brand that was born backstage with Nick, Joe and Kevin Jonas is now partnering with Crumbl to bake delicious cookies topped with caramel popcorn. The popcorn recipe was devised by Rob Garbowsky, a close friend of the Jonas’.
In a video shared on Crumbl’s Instagram account on Monday, Joe joined his celebrities to get inside the kitchen of the famous American biscuit brand. As employees place the biscuits on a tray, the ‘Burnin’ Up’ performers got to show off their baking skills and customise the cookies in question. I’d like, if it’s okay, for you to judge us,’ Joe says in the video as the rest of the Crumbl staff watch the friendly competition between the brothers.
Finally, design-focused Kevin decided to put a creative twist on the making, adding a handful of popcorn instead of the suggested sprinkles. Voila!
Crumbl co-founder Sawyer Hemsley called the collaboration ‘a sweet new hit’, adding: ‘Pairing our iconic biscuits with Rob’s Backstage Popcorn and The Jonas Brothers is a match made in music heaven. The brothers‘ favourite snack is something to share with our customers and we can’t think of a better way to kick off 2025.’
The Jonas Brothers popcorn cookies will be available until January 25 (while supplies last) and will be freshly baked at all Crumbl locations in the U.S., Canada and Puerto Rico.
