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Teyana Taylor and ‘Snowfall’ singer Damson Idris become the new faces of Hennessy‘s ‘Made for More‘ campaign, which projects five sequences illustrating unconventional shots and mixes of five different cocktails.
In order to attract a new generation of consumers into its orbit and change the perception of cognac, the label is launching this campaign that highlights the infinite possibilities and/or versatility that the spirit offers; demonstrating that any event can become ‘more’ when mixed with Hennessy.
Shot by Andreas Nilsson and produced by the Wieden+Kennedy Amsterdam agency, the shorts show the two stars putting different twists on classic cocktails such as margaritas, mojitos and highballs, in images suspended between flamboyance and flamboyance.
In one clip, Taylor pours a drink on a bright red lawnmower; in another, Damson Idris prepares a honey cocktail in the middle of a sunlit chess game. Beyond the videos, the campaign also includes several photos that portray this elusive reality captured by the lens of Micaiah Carter.
