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The creative identity of Places+Faces is once again diluted with that of Havana to launch a new liquid concept that continues their collaborative history; one that now returns four years after their last creative partnership.
The campaign celebrates the fashion label’s extensive legacy through an elevated reinterpretation of the seven-year-old Havana Club rum, dressed in a design inspired by the warmth of Cuba. It is sealed by a label where aquamarine blue and white accents contrast with bright yellow and gold plus sign (+) motifs, evoking the sun’s rays while referencing the lifestyle brand.
Havana Club felt that this 2023 edition was the perfect occasion to come together again and travel to Cuba: the place where it all began. Being able to return to Havana and shoot the campaign for this new collab was very special for us,’ says Ciesay, founder of Places+Faces. ‘Havana holds a special place in our hearts, and we love working with Cuban talent and a Cuban team to help bring our vision and love for Cuba to life.’
Alongside the bottle, the duo has also launched a capsule collection of sweatshirts and T-shirts that incorporate the cool, gradient tones of the bottle, combined with the brands’ shared prints and logo.
The limited edition Places+Faces x Havana Club bottle is now available online and in selected shops worldwide.