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Moët & Chandon x Pharrell Williams presents an exclusive series of collector’s champagnes framed under the name ‘Brut Impérial’. The visionary behind Louis Vuitton’s designs has been tasked with creatively directing this spirited collection dressed in dark blue, gold and blood red with white pearl stitching.
Pharrell toasts with Moët Chandon to the values that unite him such as collective spirit, optimism and human connection in order to reinterpret the birthday experience through the eyes of those who celebrate others. ‘The best part of a birthday is the people who want to celebrate it with you,’ says Pharrell. ‘When I was old enough to toast with champagne for the first time, Moët & Chandon was my benchmark. I guess it’s a tradition, it’s the ritual.
The duo delved into the Maison’s archives, discovering that what is now the iconic bottle tie was a bow in 1892. A symbol of unity, generosity, joy and surprise, it has now become the key symbol of the collection.
Brut Impérial & Nectar Impérial Rosé
While the case and neck of the Brut Impérial bottle are sealed by the midnight blue, red and gold collar and ribbon, the Nectar Impérial Rosé is dressed in white to celebrate birthdays in an elegant way.
The ribbon, which is featured on some of the house’s most emblematic champagnes, is handcrafted by the Parisian embroiderers of Atelier Baqué Molinié, and can be removed and worn as a brooch.
Brut Impérial Jeroboam
The jewel of the collection, the exclusive 3L Jerobam of which only 30 have been produced, is crafted in France, and is coated with a mirrored chrome on which the artist Astrid de Chaillé has added hand-lettering with 89 pearls in relief, which give the design a three-dimensional effect. The bottle is closed with a sumptuous bejewelled ribbon that wraps around the neck of the champagne.
These 30 creations are numbered and available through Moët Hennessy’s private sale service, as well as in the Épernay boutique and in selected Moët & Chandon Bars at a price of €30,000.
The campaign
The launch is accompanied visually by a campaign starring Pharrell that tells the story of how the artist and his friends head to a birthday party in the centre of Paris. He will, of course, stand out by carrying the champagne with a bouquet of flowers.
The Moët & Chandon Pharrell collection is now available at the brand’s usual points of sale, as well as at the Madrid pop-up in Galería Canalejas from 13 March to 20 April.
