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The luxury house’s new creative director made his Louis Vuitton debut in June 2023 on the Parisian catwalk with a pixelated collection inspired by everyday streetwear. Williams‘ proposal, beyond standing out for his elevated interpretation of the archive with which he paid tribute to the powerful legacy of his predecessor Virgil Abloh, captured all eyes with one accessory in particular.
And that was the sandwich bag valued at 3,000 dollars. A concept based on decontextualising an everyday item in order to elevate it to high fashion: a clutch bag constructed in smooth leather that mimics the house’s tan shoppers, with a folded opening for easy access to lunch.
Moreover, Louis Vuitton lettering embosses the centre of the bag, while the blue tab secures the flap in place. Louis Vuitton’s founding year is inscribed underneath, completing the loose design with matte finishes that finish the sophistication of the lunch bag.
