Click here to read the Spanish version.
There are very few flavours on the market that Oreo hasn’t already versioned, yet it continues to surprise with unusual creations that are only available for a limited time. In keeping with that philosophy, it has now wanted to explore new territory, having experimented even with sour flavours, and has done so with a sweet-salty combination of pretzel and chocolate.
On 5 May, the company will launch this new iteration, which replaces its classic cream with a chocolate cream inside two pretzel-flavoured biscuits that are also covered in more chocolate. And while Oreo has made chocolate creams before, pretzel creams are really something new, so this sets the stage for a whole new world of pretzel-themed Oreo.
According to the 2024 Mondelez State of Snacking Report, these biscuits are inspired by the results of their study which states that ‘81% of consumers agree that they pay attention to the sensory experience of their snacks’. Apparently, it’s all about the chocolate-covered pretzel crisp.
