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NIGO would debut in summer 2023 as Penfolds‘ creative partner to work on developing the visual identity for a series of special projects that would help elevate the vision of the Australian luxury wine brand. Over this time, they have launched a series of exclusive editions sheathed in the distinctive codes and vibrant identity of Human Made‘s founder. This beautiful love story, in which the designer has reinterpreted the graphic legacy of one of his favourite wine brands, will now come to an end (or at least, for the time being).
To create this last collaboration, the Japanese creative wanted to go back to the very beginning, to his first visit to Penfolds Magill Estate in South Australia.
From this nostalgic memory, NIGO wanted to immortalise in a bottle the aesthetics of a red and white chimney that has been towering over the Magill Estate winery for almost a century. The 65F by NIGO wine is thus presented as a symbol of Penfold’s rich heritage, with a name that also refers to the chimney’s 65-foot height.
The wine has been aged in 100% French oak barrels and contains a blend of Cabernet Sauvignon and Shiraz. The ingredients are sourced from prized South Australian vineyards, while the multi-regional blend is a ‘testament to the winemaking team’s carefully considered and crafted approach to block selection, regional blending and oak assortment’.
In addition, the bottle’s label recreates the pressed labels of the 1930s-50s; while the tissue paper wrapping is styled after the Penfolds logo used in the early 20th century in a playful design enclosed by a chimney-smoke wine stopper.
