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NIGO will now bring its elevated interpretation of urban culture to the Japanese supermarket, which will be reborn with a new design concept. The streetwear legend behind the Bathing Ape, Human Made and Kenzo collections will now creatively lead FamilyMart, the supermarket known for its snacks, fresh food and exclusive products.
In the future, the Japanese creative will be involved in the brand’s image, collaborative projects and product categories, among many other things. In doing so, he will continue to reinforce the power of konbinis, a must-have for Japanese and South Korean tourism, especially for the new generations of TikTok fans who are fascinated by this type of mini supermarkets, most of which are automated and open 24 hours a day.
According to FamilyMart CEO and President Kensuke Hosomi, “This partnership with NIGO, which is attracting worldwide attention for its diverse creative activities, is a great pleasure for FamilyMart, which advocates ‘a convenience store that takes on challenges.’ We will deepen the unique sense and spirit of Japan together with NIGO, and aim to become a convenience store that is loved by customers around the world as a family, making ‘combined with you’ a reality in everyday life in the future.”
NIGO and FamilyMart‘s first collaboration is scheduled for spring 2026.