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NBA stars Mikal Bridges and Josh Hart continue to play in the fashion arena with a collaboration with Chipotle that has elevated classic food bags to high fashion, under the guidance of designer Peder Cho.
‘Known for their brand loyalty, the duo has partnered with Chipotle and designer Cho to debut stylish, customised bags created to elevate the takeout experience. These are not your typical delivery bags: each one reflects the athlete’s unique personality and love of Chipotle.’
The Bridges design is reminiscent of classic silver foil with a silver fabric covering the entire silhouette. Underneath the flap are a series of compartments, as well as a holder for forks and napkins. The bag closes with a large embossed logo that seals the brand’s identity.
Meanwhile, the Hart bag is constructed in two removable layers. The top layer is a space for your personal belongings, and the second layer is for your ticket. The bag also includes insulating silver foil, a tray with compartments and holders for forks and napkins on both sides of the bag.
‘I love how the bag keeps my food warm and how it has room for forks because, naturally, you can only eat Chipotle with a Chipotle fork,’ Hart said. ‘I wear what I feel good in and eat what I like. This bag reflects my lifestyle and the way I look at fashion.’
Peder Cho, the designer behind the UTOPIA brand, also wanted to talk about the significance of the collaboration. ‘This was an especially fun project for me because we took an iconic element, the Chipotle takeout bag, and completely reimagined it into an elevated piece for pre-match attire.’