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Heinz and the GRAMMY Award-winning U.S. hitmaker team up to create the perfect mustard, like great experts in the field. Mustard x Mustard sauce, blended by Mustard himself, is being introduced as the new Heinz mustard after nearly a decade.
The producer, now known under the alias Chief Mustard Officer, has always publicly declared his love for Heinz, and even has a diamond-encrusted Heinz mustard chain.
‘This collaboration is a big deal and something that has been decades in the making for me,’ Mustard said in a statement. ‘Everyone knows me for my beats and my sound, but what they don’t know is that cooking and grilling is a big part of my life. Whenever I can I’m on the grill. I’ve been using HEINZ since I was a kid, so partnering with them is something I’ve always wanted to do.’
As Chief Mustard Officer, Travis Scott’s producer, among many other rappers or artists, ‘will play an integral role in every part’ of their collaboration, including updating exclusive recipes, organizing events throughout the year and more.
‘Like HEINZ, Mustard is a person who gives it his all when he creates something to release to the world,’ says Todd Kaplan, Kraft Heinz North American Marketing Director. ‘He’s been a fan of the brand for years, so it was only a matter of time before Mustard found his perfect match with HEINZ. It’s been great to collaborate with him on so many levels, as this partnership will manifest in an incredible new remix of sauces that we know our collective fans will love. He has brought the same energy and commitment to this collaboration that he pours into all of his music, and we can’t wait to see all the surprises he has in store for us next year!’
Fans can check out the official Mustard x Mustard website to be the first to try the limited edition Mustard flavor.
