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MSCHF‘s latest action has set its sights on alleviating the current US egg crisis caused by bird flu, which has sent shoppers into chaos and emptied supermarket shelves. In response, the avant-garde art collective known for its subversive campaigns has teamed up with beauty brand The Ordinary to launch dozens of ‘ordinary’ eggs for $4.
The creative brand once again captured all eyes from the moment it posted the following news on Instagram: ‘We hear New York needs eggs. This weekend, you can get 12 eggs at regular price in our shops for $3.37; no frills, just eggs. While supplies last’. In this way, MSCHF has ephemerally introduced a disruptive new product to the market that blurs the lines between commerce, creativity and sarcasm, highlighting the power of unconventional partnerships.
Unfortunately, Ordinary Eggs can only be found at these two addresses in New York: Nolita – Prince, 26 and Fifth Avenue, 475 5th Avenue.
