Click here to read the Spanish version.
The candy brand has partnered with NFL Hall of Fame legends Dan Marino, Terrell Owens and Bruce Smith, who throughout their careers did not have the opportunity to win a Super Bowl ring, to now offer them the first ever ‘M&M’S Almost Champions Comfort Ring’.
This experimental ring is created with real diamonds in a specialised laboratory from M&M’S peanut butter candies.
His creative process -based on culinary jewellery- was derived from peanut butter subjected to very high pressure: 3,000°C (or 5432°F) of temperature and 800,000 pounds per square inch of pressure. The diamonds were ground and then sorted into their final shape. In addition, the 14-karat gold ring comes with a diamond-encrusted replica of the orange M&M’S character.
I’m no stranger to giving everything on the pitch and that those efforts don’t translate into a win. You’re not going to win every game in life, so you have to remember to have fun at all times. I applaud M&M’S for offering fun and comfort to everyone, especially in such an unexpected way,’ Terrell Owens says of the campaign.
