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In an exclusive preview of Michelob Ultra’s Super Bowl 2024 ad, Lionel Messi, Jason Sudeikis and Dan Marino share a scene to star in ‘the ultimate beach football match’.
The clip shows Sudeikis on the beach as he watches Marino, holding a football, while Messi sits quietly waiting with his Michelob Ultra beer at the bar.
They then look at each other in a pre-confrontation manner, which will dictate the teaser saying: ‘Game on’.
Michelob ULTRA is presented as the brand’s lightest lager, with only 95 calories and 2.6 carbohydrates, brewed with the perfect balance of Herkules hops and healthy grains, producing a light citrus aroma and a refreshing finish.
This year Michelob Ultra, a superior light beer, will connect with ‘social athletes’ from coast to coast, those who know that some of the most memorable moments happen when your active life and your social life mix,’ read the press release notes announcing the news.
