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Like other industry benchmarks such as Inditex or IKEA, Mercadona has wanted to adapt to the needs of the modern consumer by opening coffee shops in some of its shops.
Coffee culture, which has become a way of life in the current era, will soon form part of the Mercadona universe, which will be developed from its ‘ready to eat’ sections, where customers will be able to taste their freshly ground coffee. The menu options, for the time being, will be black, cut, with milk and ground, and will be available in 58 supermarkets, all of them located in the province of Valencia.
However, according to the franchise, they plan to expand this laboratory after the summer so that the coffee will also be available in shops in the Madrid region. It will therefore be a service which, in time, they intend to expand throughout Spain.
This commercial strategy is part of the ready-made food initiative with which its president Juan Roig aims to make headway in the hospitality sector, based on his premise that ‘kitchens will cease to exist’ and that in the future society will opt to buy ready-made food.
The latest data supports this trend, as indicated by the Spanish Ready Meals Association (Asefapre). In 2024, consumption of these products grew by 6.6% in Spain, equivalent to an average of 17 kilos consumed per person.
