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The consultancy firm NielsenIQ has just presented its Consumer Trends 2023 report, which reconfirms Mercadona‘s leadership, reaching a market share of 27.6%, which represents a growth of six tenths of a percentage point compared to last year. In this way, it strengthens its position with respect to its main competitors. Carrefour is in second place, with a 7.5 % share, while Lild, in third place, has a 6.1 % share. According to the report, the DIA Group is left with 4.8%, losing four points.
One of the factors behind Mercadona’s growth has been the success of its private label, which has established itself as one of the supermarket chain’s flagships, thanks to its Hacendado, Bosque Verde and Deliplus products. In fact, “one out of every five baskets contains only own-brand products”, as NielsenIQ points out. This fact has meant that Spaniards will have spent up to 17,000 million euros on shopping baskets by 2023.
Finally, another section that also gained notoriety in 2023 was the online channel, reaching a 6.4% share of consumption, with health products (65%), pets (35%) and personal care (21%) standing out as the most sold through the Internet.
