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In a very short time, the most iconic Christmas song will continue to resonate around the world. But, this time, it will do so in a special way from some enclaves in the USA. Specifically, in a series of hotels where Mariah Carey has installed pop-up bars inspired by her hit.
The queen of the season has collaborated with Virgin Hotels to bring the ‘All I Want for Christmas’ themed bars to life, just in time for the 30th anniversary of the timeless song.
The hotel brand -in partnership with Bucket Listers– will offer Mariah Carey’s Black Irish Holiday Bars in select cities, including Chicago, Dallas, New York, Nashville and New Orleans, from 15 November to 29 December.
The space will also host a fantasy experience with photos and interactive activities. For example, fans will be able to pose on an oversized wreath to recreate Carey’s Magical Christmas Special album cover or write a note to the star at the ‘Letters to Mariah’ station.
The venues will serve Christmas cocktails made with their brand of Irish cream liqueur ‘Black Irish’: from an espresso martini garnished with candy canes or an Irish coffee sprinkled with edible flowers to a white chocolate martini topped with glitter and candy canes.
Tickets for Mariah Carey’s Black Irish Holiday Bar will go on sale online, with a pass including a complimentary Black Irish welcome cocktail.