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Luxury giant LVMH, under the leadership of tycoon Bernard Arnault, is reshaping its ranks with a move that puts his youngest son Alexandre Arnault, 32, at the center of one of its most iconic divisions: wines and spirits. Alexandre, known for his innovative vision and high-profile connections, will take over as Deputy CEO of Moët Hennessy, working alongside the experienced Jean-Jacques Guiony, who will now lead the division as Chairman and CEO.
Alexandre will have to revive and boost LVMH’s wine and spirits sales, which have suffered an 8% drop in the first nine months of the year; largely due to trade tensions and a slowing market in both the U.S. and China. From cognac to champagne, this division has lagged behind the successes of the group’s other lines, such as Louis Vuitton fashion or Tiffany & Co. jewelry.
Alexandre Arnault‘s rise comes as no surprise. With a CV that includes the revitalization of Rimowa, where he turned suitcases into objects of desire through collaborations with fashion brands, the young entrepreneur has demonstrated an up-to-date vision with which to connect luxury with new generations. His ability to generate impact will be crucial in facing challenges such as the tariffs imposed by Beijing on European brandy, which have hit cognac exports.
For his part, Guiony, a veteran of two decades as LVMH’s CFO, brings not only stability, but also a proven strategic vision, as evidenced by the transformation of La Samaritaine into a luxury resort in the heart of Paris.
This change at the top reflects a broader trend within LVMH: the transition to a new generation. Bernard Arnault, 74, continues to entrust his children with key roles within the empire. This strategic move ensures that the Arnault family legacy evolves with the times, keeping LVMH as the undisputed leader in global luxury.
With this new team at the helm, all eyes will be on how Moët Hennessy reinvents itself in a market as competitive as liquid luxury.
