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The Spanish group specialising in the sale of frozen yoghurt ended the 2023 financial year with sales of 104.5 million euros. A meteoric rise that has guaranteed the best economic results in the history of llaollao; shooting up its gross profit by 46%, while its turnover in parallel reached 41.3 million euros, 43% more than in 2022.
The frozen yoghurt empire founded and directed by Pedro Espinosa has managed to break all records thanks to its expansion into new points of sale, and an increase in the average ticket in the six key markets for the company: Spain, Malaysia, Indonesia, the Philippines, Singapore and El Salvador, explains Jara López, the company’s financial director. This growth has also been supported by its association with partners, including El Corte Inglés and Primark.
Strategic territories
The location in which the group has had the greatest presence and importance has been Asia, with a 55% increase in sales in its territory, while Europe accounted for 40% and America for the remaining 5%. Spain continues to be the company’s main market with a turnover of 38.7 million, while Malaysia already accounts for 37 million, says Jara López.
The company’s strategy is for its main sales countries to grow simultaneously. In Spain, the company will continue to focus on its own shops, which already account for half of its network (72). In Asia, the idea is to open a further 20 stores this year, operating through master franchises.
