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Lacoste is now entering a new arena, the on-trade, with coffees, elegant desserts inspired by tennis heritage and cocktails that reinterpret founder René Lacoste‘s favourite recipes.
At its sunlit tables, diners will experience the authentic French art de vivre and feed on the Lacoste legacy in this ephemeral café that will open for the 2025 summer season.
The French brand will present an immersive dining experience where contemporary design meets timeless sophistication; echoing the essence of the brand. From classic club sandwiches to revamped desserts and cocktails that will dilute René’s iconicity such as ‘Le Chose’, a drink based on a 1967 Lacoste creation enjoyed at the famous Chantaco golf club in Saint-Jean-de-Luz.
The trendy café will also offer other exclusive dishes and drinks where every detail has been designed to reflect the energy and DNA of the Lacoste brand.
