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We’ve known for a long time that the eldest of the Kardashian clan is a business woman – well, she and her entire family. In fact, her lingerie and swimwear brand Skims is valued at more than 3 billion dollars. In addition to other businesses, her reality show and being a true influencer with 363 million followers, Kim Kardashian has just launched her own energy drink in collaboration with the Alani Nu brand.
This new beverage is called Kimade and is a healthy alternative to other similar products. This collaboration, called Alani by Kim K, will consist of producing a limited edition strawberry lemonade flavored Kimade. The website describes it as “a sweet sip with a hint of sour”. According to the brand itself, this drink is less harmful and healthier than other energy snacks, and contains only 10 calories per can (of 350 ml). It also contains no sugar and provides other nutrients such as B vitamins and Biotin, an enzyme that helps break down proteins, carbohydrates and fats.
Like most energy drinks, it also contains caffeine, about 200 mg, and is gluten-free. Kimade went on sale on July 17 and is currently only available in the United States, in stores such as Walmart, Target and Kroger, as well as on the web. Although, for the moment, it seems to have been a success because the brand’s website has a sold out message. But surely they are already working to produce a new batch of products. And you, would you try Kim Kardashian’s new energy drink?
