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KFC, the iconic fried chicken brand, has closed 2024 with historic figures, reaching record sales in the Iberian Peninsula by exceeding 480 million euros, representing an increase of close to 10%. This success has been driven by strategic partnerships with renowned brands, both national, such as Jumpers, and international, such as Netflix, according to the chain in a statement.
In a key year, KFC has consolidated its position as the third most important brand in the fast food sector in Spain, thanks to a strong communication and expansion plan that has strengthened its presence throughout the territory. This position is a significant achievement for the company, which has also been the fastest growing of the top five brands in the QSR (Quick Service Restaurants) sector, with a notable increase in market share. In fact, for the first time a brand specialising in fried chicken overtook the traditional giants, reaching a 6.6% share of spending, according to Circana data.
With 293 restaurants in Spain and 75 in Portugal, KFC closes 2024 with a strong network of 363 outlets in Iberia, bringing its offer to an increasingly wider audience. Joao Almeida, Market Leader of KFC Iberia, said: ‘In 2025, our goal is to be more KFC than ever. In such a competitive market, we must continue to stand out for what makes us different’, adding that the goal is to reach 600 restaurants in Iberia by 2030 and 500 million euros in turnover by 2025.
The brand’s expansion has also marked other milestones such as the inauguration of its 50th restaurant in the Valencian Community, in Alicante, and the opening of its first restaurant in the city of Cadiz, thus completing its presence in all the provinces of Andalusia. In addition, KFC has reached new cities, such as Melilla, and has opened its first restaurant in an airport, in Lanzarote, reinforcing its presence in the tourism sector, which is key to its growth.
KFC remains steadfast in its mission to offer the best product and to continue developing its brand in its own style, without losing the quality and authenticity that define it.
