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Jacquemus inaugurates its new boutique at 33 New Bond Street with an aestheticized campaign that once again illustrates its design codes. The campaign is illustrated by a video featuring a moving installation created by set designer and photographer Sofia Alazraki, with whom the brand has already collaborated on several occasions to bring its fashion experiments to life.
Simon Porte‘s brand will then cut ‘the ribbon’ of the store to welcome the London community, waiting for customers from November 15 until Sunday 17 with a gift and a high-end experience, rain or shine. Jacquemus will offer visitors a shelter inside its yellow umbrella, and will serve teas in porcelain cups.
But it doesn’t stop there, as expected, and following their disruptive narrative, they will offer a twist on the typical English breakfast, where you can find a teabag to win their Le Bisou bag. ‘Join us for a special tea to go ceremony, where some of you may find a winning ticket that you can redeem in our shop for a “Bisou Chain” bag !🫖’.
