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Inside fridgescaping or the viral aestheticisation of the fridge

This artistic practice is not new, but its viral status has been.

Click here to read the Spanish version.

Decorating the inside of the fridge is a trend that not only looks good, gives you peace of mind and romanticises your life, but also helps you to waste less food. Fridgescaping combines functionality with design based on the organisation of food through a colossal arrangement of flowers or beautiful containers.

Although the term has only recently become popular on the internet, the concept was coined in 2010 by blogger Kathy Perdue of Good Life of Design. Its name is a play on words between fridge and tablescaping.

Users and content creators are now versioning this online trend, decorating their fridges with roses, candles, design accessories, photos, sculptures or ornate trays. A creative practice in which, beyond its aesthetic value, it avoids food waste by facilitating meal planning.

One of the great experts on the subject is Judish, known under the nickname @lynziliving, who has turned fridge decorating into a real art form that even explores different themes, such as ‘haunted forest’ or Halloween with different sordid and terrifying elements.