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The creators of the Donuts nougat, which ended up going viral on social networks, will once again make history with this new creation that they unveiled at the Salón Gourmets Fair in Madrid: a creative and innovative nougat that mixes the flavors of the classic dessert with those of this nostalgic sweet.
This new variety, the result of a collaborative union between Torrons Vicens and Perfetti Van Melle, owner of Chupa Chups, is based on an almond, cream and strawberry praline with crunchy Chupa Chups and a white chocolate coating.
The traditional dessert is now being distorted to become eternalized and deseasonalized as a dessert for the whole year, with which to immerse oneself in a new sweet and delicious experience. This is how Marta Ballesteros, head of Licensing for the Perfetti Van Melle Group, puts it: “We are convinced that the launch of the first Chupa Chups Nougat will offer our consumers a sweet experience that will captivate their senses. The fact that both companies are committed to innovation, quality and creativity has been key to developing a surprising and delicious product”.
Through the creativity and gastronomic experimentation with which sweets are conquering the world of traditional desserts, the Torrons Vicens brand is changing the nougat scene. And it is doing so through a series of strategies with which to introduce surprising flavors to the market that can be tasted throughout the year; betting on creative unions with emblematic brands with which it incorporates nostalgic flavors of the childhood of many generations into the nougat.
