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Heinz revolutionizes the market with a carbonara in cans

Has Heinz succeeded in canning one of the most coveted Italian creations?

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The cult sauce brand has just launched an iteration that has shaken up the global food scene – and mass culture. Heinz is reinventing itself to now present its first canned launch in ten years. The product in question is called ‘spaghetti carbonara‘ and is described as ‘pasta in creamy sauce with pancetta‘. In other words, it is a canned pasta inspired by the Roman classic.

‘We have created an easy, quick (and tasty), fail-safe carbonara recipe for pasta lovers to make it every time’, read the brand’s notes about this sauce, aimed especially at the new generations, as an instant preparation with which to ‘satisfy the desire to enjoy a delicious meal without the need to know how to cook’.

However, Heinz spaghetti carbonara, which has already sold out, has received a wave of criticism on platforms such as Reddit where users or carbonara purists have criticized its composition. And is that, its ingredients, guanciale, parmesan and pepper are not mentioned in the can in which other less appetizing ingredients such as maltodextrin, dextrose, sodium nitrite, smoked sunflower oil, corn flour, skimmed milk powder, cheese powder mix, milk powder, sugar, rapeseed oil, modified corn flour or stabilizers are recorded.