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Heinz Brazil now proposes an innovative and cool way to open ketchup or mayonnaise: grillz inspired by three of its most popular sauces that allow you to open them easily and fashionably.
The brand’s new campaign dazzles the scene with a series of characters who appear to be biting into the sachets while carrying the grillz. There are three in total, and one takes its cue from ketchup, one from mustard and one from mayonnaise.
The ketchup version contains a shiny gold tooth with the Heinz logo engraved in red; while the mustard one is also gold, but is accented with a yellow outline and twelve intricate diamonds. Finally, the mayonnaise grillz is the most minimalist, and is represented by just a silver piece on which is engraved a cornerstone shape.
Unfortunately for the Heinz community, the Heinz Grillz dental iterations are only part of a campaign, and not a real product for sale. At least for the time being.
