Click here to read the Spanish version.
HexClad‘s ad for the big game takes us into the depths of Area 51 with Gordon Ramsay. It will air during the game, marking HexClad’s debut in the big game, competing with other great food spots like “When Harry Met Sally” at Katz’s Deli.
The ad shows Ramsay being taken to Area 51 to cook for some foodie aliens with whom humanity has just made contact. In it, the HexClad non-stick cookware, which Ramsay says he cooks with at home, is revealed by a military officer to be secret alien technology manufactured from a spacecraft.
The collaboration between Ramsay and HexClad goes far beyond this spot. Last year, the chef expanded his empire with a $100 million investment to take a minority stake in HexClad. He had already been a part of the company since 2021 and has appeared extensively in the company’s previous commercials.
