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The famous whisky brand is now introducing its spirit into the luxury sphere, showcasing the new product in an elegant glass bottle to elevate everyone’s evenings, and extend them throughout the night with its ‘magnum’ format.
‘We know that Fireball turns any boring experience into a memorable one and we hypothesized that, given a choice, fans would prefer a magnum of Fireball – a Dragnum, if you will – to a magnum of the same old same old to light up parties,’ says Danny Suich, Global Brand Director for Fireball. ‘But we also wanted to elevate the fantasy level a bit to make the season more special. Because an epic celebration deserves something a little spicier than usual.’
Each 1.75-liter bottle of Dragnum is sealed by the brand’s signature satanic logo, a cork-inspired stopper, a wire cage and a crumpled aluminum wrapper.
According to the brand, the packaging could easily pass for a bottle of champagne, but the liquid inside is the same cinnamon-flavored spiced whiskey that fans of the brand already know and love.
Fireball Dragnum is now available for 23€.
