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In the new cinematic ad for Still G.I.N., the gin brand run by the iconic hip hop duo, Dr. Dre and Snoop Dog meet music legends Frank Sinatra and Sammy Davis Jr.
The audiovisual piece, partially generated by AI, opens with the rappers in stylish tuxedo suits strolling through a swanky nightclub as guests look on. Sinatra and Davis then enter the scene, approaching the newcomers. ‘What’s your pleasure, what are you drinking,’ Davis asks, to which Snoop replies, ‘Gin,’ and Dre adds, ‘Still G.I.N.’.
‘Okay. It’s still G.I.N. for everyone!’ says Sinatra to cheers from the audience. The spot ends with the four music stars sitting around the table to toast with their glasses and collectively celebrate life with the ‘defiantly smooth’ gin that stands out for its flavor, lightness and easy dissolution.
