Click here to read the Spanish version.
Coca-Cola also wanted to dive into the depths of the K-Pop phenomenon, which cuts across all cultural spheres, to present its own liquid iteration of the genre in question.
The new Coca-Cola Zero K-Wave is presented as a new limited edition flavour, inspired by the global influence and impact of the new Korean pop bands around which countless fandoms and devotees orbit. The community of fans of groups such as BTS, ITZY and Stray Kids will then be able to savour the music genre, beyond just feeling it through the music.
Described as a ‘citrus bias’ or ‘fruity fantasy’ flavour, this variant, which fuses tropical foods such as bananas and candy, aims to capture the ‘electrifying essence of Coca-Cola Zero and the emotions fans experience when first dazzled by their favourite K-pop artists’, according to company notes.
Coca-Cola ‘K-Wave‘, part of the exclusive ‘Coca-Cola Creations’ range, will be available in 36 countries around the world, from Korea to the US, France, Spain, Singapore and Japan.
As part of the tribute, bands Stray Kids, ITZY and NMIXX, along with J.Y. Park, founder of JYP Entertainment, collaborated to produce the definitive song and music video for the K-Pop anthem, entitled ‘Like Magic’. Park, founder of JYP Entertainment, collaborated to produce the definitive song and music video for the K-Pop anthem, titled ‘Like Magic’, while an exclusive collection of clothing and accessories was synchronised with PRIVATE POLICY to take the stage.
