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Once considered a dystopian science fiction technology, AI has established itself in the current era by integrating itself into the latent discourse of innovation. A digital universe that Coca-Cola also wanted to enter with ‘Real Magic Creative Academy‘: a workshop where dozens of digital artists gathered at the Atlanta headquarters to create works around AI and design.
‘Coca-Cola cultivated a community of like-minded individuals to drive the conversation by crafting unique artwork using AI tools and special Coca-Cola archival materials,’ expresses the media outlet Highsnobiety.
In this digital archive of AI-generated works inspired by Coca-Cola, we can find from Harry Potter’s Balenciaga moment to GANNI’s SS24 fashion show. Not to mention Laia Grassi’s reinterpretation, which fuses the artistic identity of the iconic Yayoi Kusama and her ‘polka dots’, with that of the pop drink.
‘In the spirit of reaching new heights in design, we commissioned 16 artists to create pieces inspired by the iconic bubbly drink and our signature New York pop-up experience for NYFW,’ continues Highsnobiety, who participated in the workshop in question.
Discover all the works that were part of Coca-Cola’s ‘Real Magic Creative Academy’ through this link.
