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The Coca-Cola Company and Bacardi Limited are teaming up to create a ready-to-drink canned beverage for lovers of the classic rum cola. The collaborative drink will be launched in multiple international markets, including Mexico, the US and across Europe in 2025.
‘We are excited to bring together two iconic brands so consumers can enjoy one of the world’s most popular cocktails – first invented generations ago with Bacardi rum and Coca-Cola – in a high-quality, convenient format,’ Bacardi Limited CEO Manesh Madhavan said in a press release. ‘Through this relationship, we will expand our reach and accessibility so that even more consumers of legal drinking age can enjoy this classic Bacardi rum and Coke cocktail.’
The beverage legends are launching this ready-to-drink pre-mixed cocktail that perfectly blends Coca-Cola with rum to offer the best of both worlds.
BACARDÍ Mixed with Coca-Cola RTD will thus be available in several markets around the world, with the initial launch planned for selected European markets and Mexico in 2025.
