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Before it was a streetwear brand, Kith was a New York cereal bar known as Kith Treats. A nostalgic obsession materialised by Ronnie Fieg that would evolve into a key brand in the history of contemporary fashion.
Kith Treats becomes the brand’s designed gastronomic extension, which is deployed in key spaces within Kith’s flagship shops, such as in Miami or Manhattan.
That culinary identity now combines with that of Chips Ahoy! to launch an exclusive collaboration that was unveiled at Kith Treats’ flagship locations in SoHo and the Miami Design District, transformed for the occasion into Kith Ahoy® candy bars.
The standard Kith Treats menu is replaced by a full menu of artisan ice cream, milkshakes, ice cream sandwiches and hot fudge recipes with Chips Ahoy® biscuits, as well as Chips Ahoy® ice cream desserts inspired by Christmas and classic biscuit flavours.
The star of this collaboration? A jar of biscuits and/or a giant Kith Treats x Chips Ahoy! ice cream covered with a Kith Ahoy! label, included in a single collection alongside the premium ice cream sandwich kit; with a marble tray stamped with the Kith Ahoy! logo, a stylish ice cream scoop, a matching spoon and basin, and stainless steel spoons.
And let’s not forget the vintage-inspired cotton t-shirts stamped with the merged Chips Ahoy! and Kith Treats logo, which have just elevated this sweet collaboration that will be served at all Kith Treats locations until 31 December, and will be available online at Kith.com and the Kith App.
